About M-Dash Design
M-Dash Design is independently owned and operated by Michelle Lackey (see below) who is a freelance creative professional specializing in print and digital graphic design. She works with established businesses across Ontario to elevate their brand image and marketing initiatives. While remaining small, she is able to offer a more personal and productive experience to customers and focus on the work she loves to do.
M-Dash Design’s services are ideal for marketing professionals and teams needing creative support, business owners needing a design partner to guide their branding in the right direction, or design and web agencies who need occasional external design support.
With 20 years experience in design, printing, web publishing industries, you can count on M-Dash to provide top shelf work and service.
Meet the Lead Designer
Hello! I’m Michelle, Owner and Lead Designer here at M-Dash Design. I am a professionally trained, award-winning graphic designer with 20 years of experience in print and digital graphic design, branding, marketing and photography.
After 15 years of working in both in-house design departments and creative studios, I decided to venture out on my own and start M-Dash Design. Over the years, I gained many customers and friends who supported me on my freelance journey. It prides me to say that 90% of my business comes from relationships and referrals. I think that says a lot about who I am as a designer and a person. I hope to make many more new customers and friends as I continue on this journey.
The Design Process
From print to digital graphic design, branding and marketing collateral; we strive to continuously produce quality visual communications, while providing a unique one-to-one customer experience.
Our simple, streamlined process ensures a positive customer experience and successful project launch – every time.
Every project starts with a conversation. We listen to your needs, learn about about your business and discuss your project goals.
We research your target audience and competition and propose a solution to meet your goals.
Then, we get down to business and DESIGN! We present mockups and complete a ‘review & refinement’ stage until your project is just the way you want it.